Website Process 

Inspos & Vision Statements
Brand Kit
Website Strategy
Website & Page Structures
Design & Build
 

Congrats on choosing to build or update your website! It is an invigorating process where no leaf goes unturned. Websites incorporate all aspects: brand design, messaging, tech features, alignment with goals. We find it an enjoyable, organic process, stepping through each stage.

1

Inspos & Vision Statements
BRAND KIT

Let’s get ideating! Pull together your inspos and any ideas you may already have. Any element, from anywhere, for any reason. Feel free to collate as you like e.g. Miro, Dropbox, Google Docs.

You’ll also prepare your Vision Statements, a series of ‘I want…’ statements in an ideal world. These communicate where you’re at and your goals.

Your brand kit is your logo, fonts, colors, any other design standards or templates you may have. This may be something you already have, or something we develop during this project.

 
 
 

2

Website Strategy
WEBSITE STRUCTURE & PAGE STRUCTURES

There’s only so much space on a website and considering attention spans… We want to optimise so your website aligns with your goals. For example, for a bakery:

‘I want to position Bakely as the premier caterer for sourdough bread in East London.’
’I want to book more online; minimising admin, scheduling, and invoicing.’
’I want people to feel that they know and trust us.’
’I want to reduce sales conversations because our website showcases proof of our great work.’

All this filters through to the exact structure and words you use on each page. View references to a sample website structure and a page structure.

We host a Website Strategy workshop where we ideate and craft your website structure and page structures together. This optimises for best results. Otherwise, you are welcome to provide these.

 

3

DESIGN
BUILD

Finally! We’re ready to design and build. Some prefer to design all first, then build. Others prefer to work concurrently, in a live/organic manner. Often this depends on your situation and platform.

We additionally offer these as per your needs:

Platform Investigation
Often, clients want a platform that they can easily update themselves e.g. Shopify, Squarespace, Webflow. We can investigate and recommend best options for you.

Technical Investigation
This is a general term for any investigation we do to find solution options. We investigate then present pros/cons, costings, and recommendations.

Custom Code
We can code using HTML, CSS, Javascript and more to achieve fully custom designs or functions.

Bespoke Builds
We also build self-hosted, full-stack website solutions from scratch. This can incorporate databases, automations, and fully custom designs.

 

Strategy

We do all our work in line with where you’re at and your goals. Your strategy includes brand story, brand design, website design, imagery, copy, amongst other elements.

Usability

We are guided by leading practices in UI and UX, ensuring people have a pleasant experience on your website.

Agile

We build and strategise projects according to modern Agile and lean development principles. This optimises for cost and greatest chances of success.

 Sample Website Structure

Here is a sample website structure for a motivational speaker. The website structure lists the page names in each the header and footer navigation.

Sally Sungood

Header navigation
- Home
- Talks
- Workshops
- Blog
- Contact

Footer navigation
- Terms of Service
- Privacy Policy

 

 Sample Page Structure (Homepage)

Here is a sample page structure for a homepage. Each page has its own page structure. This can be written, sketched, or both. It’s very useful to actually write each page (all the copy) in the planning stage. Thinking through the words and phrases enlightens and clarifies.

Sally Sungood
[Picture background of Sally speaking] 
Uplifting talks & workshops for a radiant life

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Talks
[Pic of Sally giving a talk]
Need a boost? Sally’s award-winning talks inspire people from all walks of life. From overcoming hardship to shining your light, learn from Sally via a bite-sized talk, from anywhere in the world.
[Button to talks page]

Workshops
[Pic of happy workshop participants]
Sometimes, it’s best to dive in the deep end. Forget what you know, and open your mind to the new. Sally’s best-selling workshops are now available for anyone to book.
[Button to workshops page]

Testimonials
- 'Lorem ipsum testimonial A'
- 'Lorem ipsum testimonial B’

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