How we grew Hustle Crew from a team of 2 to 20, enabled a 50x revenue increase, and saved their CEO 100 hrs/mo
Passionate about making tech more inclusive, Abadesi founded Hustle Crew. When we met Abadesi, she was working long, 12+ hour days, running all aspects of Hustle Crew alongside a full-time job.
Abadesi showed us an article about generating passive income and scale. We said: let’s do it. At this stage, Abadesi had a desire to streamline the business and improve branding and services, but not yet a concrete vision.
Today, Hustle Crew is a go-to company for DEI training. Companies vie to work with Hustle Crew for its high-quality training. Hustle Crew is a profitable business with a team of 20+ consultants delivering workshops. Abadesi still maintains a full-time role as a VP at Brandwatch and needs only interface with her team a few hours per week.
THEN
Founder working 12+ hour days daily.
Founder running all aspects of business including sales, admin, order fulfilment, product development.
Need to persuade clients to purchase or offer services at discount.
Tailored bespoke services to each client; many questions asked during sales process.
Long sales cycle.
Entirely manual processes including scheduling and invoicing - lots of emails, calls, and admin.
Duplicated processes.
Not scalable.
Limited by founder’s time alongside full-time job.
NOW
Founder has time freed up; needs only to liaise with team. Founder focuses on high-level thinking and decision-making.
Team of 20+ run the business and deliver services globally.
Streamlined, standardised, improved suite of services.
Streamlined, improved branding and storytelling on website, increasing sales while eliminating questions.
Clients purchase ready-made services on their website through an online checkout at stated fees.
Dramatically reduced time spent in sales, order fulfilment, and invoicing.
Shortened the sales cycle.
Scalable.
Revenue increased by 50x plus, not limited by founder’s time.
WHAT WE DID
Vision Statements
Abadesi wrote her Vision Statements, encouraged to think beyond current circumstances. It included wants such as ‘Be the go-to company for consulting on inclusion in tech’ ‘Optimise/minimise Abadesi’s time.’
We then formalised these, listing out independent wants separately without overlap.
Systems Analysis & Recommendations
We formalised and analysed business flows. We produced a set of recommendations to streamline operations and minimise Abadesi’s time. Further, we provided general business recommendations relevant to scaling.
Go Digital to Scale
We (i) improved brand and narrative, (ii) strategically positioned their services, (iii) installed an online checkout, (iv) opted to sell online workshops via Zoom (v) standardised systems. These altogether allowed Hustle Crew to scale, minimise time in sales and operations, increase sales, and sell globally.
We created roles for remaining tasks for the new Hustle Crew team, after improving, systemising, eliminating and automating as much as possible.
See Your Success
We created a metrics scoreboard, encouraging Hustle Crew to reflect on true measures of success. This allows Hustle Crew to see how they are performing at a glance, keeping team members on track. The scoreboard pulls in data from various APIs including Squarespace, Mailchimp, Zoom, FreeAgent, and Airtable.
BOOK NOW
We offer a unique introductory consultation, where you get to bring your ideas, questions and current position to a 1.5 hour workshop with Clara. You can discuss anything that suits you. Ideas? We can: Hash out a game plan, see what working with us could look like. Answer any question under the sun. Have us do something for you, such as look at a piece of code/bug, audit a platform/software. Provide any analysis/recommendation we can that time. Book via link below, or simply contact us to inquire more about our services.